Since 1997, CURE Foundation has been powering the fight against breast cancer by investing in programs for prevention and early detection, improving treatment and supporting patients and their families.
One in eight women will be diagnosed with breast cancer in her lifetime.
To highlight this shocking statistic our new flower logo has eight pink petals, with one in a darker tone.
Exemplified in our logo is our vision to eradicate breast cancer. Our focus is to one day lighten that single dark petal, so that no woman has to fear a breast cancer diagnosis in her lifetime.
The flower, symbolizing femininity and the giving of life, also serves to honour all those we have lost to this devastating disease.
In 1996, breast cancer caught Diane Proulx Guerrera completely by surprise. There was no pain, no symptoms and no illness. Following a biopsy, lumpectomy, chemotherapy and radiation, Diane was declared cancer free. Both Diane and her husband wanted to ensure that there would be funds available to continue the research and treatments that had saved her life. In this spirit, they founded the CURE Foundation for breast cancer in October of 1996.
In order to raise the necessary financial support to improve the outcome for those affected by breast cancer, the CURE Foundation initiated National Denim Day in 1997, an annual event accessible to Canadians from all walks of life. Businesses and organizations were encouraged to participate by allowing employees to wear denim and/or a ‘pink flower’ ribbon to work, in exchange for a suggested donation of $5.00 to the CURE Foundation.
Since its inception, CURE has helped raise over 29 million dollars for breast cancer research, education and equipment. Hundreds of thousands of Canadians have worn their jeans to their workplace, to help CURE find a way to eradicate this devastating disease.