About

In May 1997, the CURE Foundation inaugurated NATIONAL DENIM DAY, its main fundraiser. This event is held annually on the Tuesday following Mother’s Day. Businesses, organizations and institutions across Canada are encouraged to allow employees, members and/or students to wear denim and receive CURE’s ‘pink flower’ ribbon in exchange for a suggested $5 donation.  The Foundation also welcomes matching donations from corporations who wish to support their employees’ contributions to the fight against breast cancer. CURE will provide a free participation kit, which will include posters, pink flower ribbons, income tax forms, and a self-addressed return envelope to ensure easy implementation of this event.

Starting in 2016, CURE will begin offering a fun way for individuals, institutions and businesses to participate online, beyond social media. Join the conversation at #NationalDenimDay. According to the Canadian Cancer Society, an estimated 23, 800 new cases of breast cancer were diagnosed in women, 200 new cases in men, and 5, 000 persons died of this disease in 2013.

WEARING JEANS HAS NEVER BEEN SO IMPORTANT!