#I am the Fight

National Denim Day - May 14, 2019


Since 1997, Funds raised by the CURE Foundation go towards purchasing medical equipment, funding vital research and supporting community programs.

Why are we so passionate about our cause?

  • Because 1 in 8 Canadian women will be diagnosed with breast cancer in their lifetime.
  • Because 14 women die from breast cancer every day in Canada.
  • Because breast cancer is the 2nd leading cause of death from cancer in Canadian women.
  • Because early detection is still the best factor in survival rates.

Debbie Pottinger

Diagnosed in 2017 | 6 rounds of chemo | 25 rounds of radiation | Herceptin treatments | Cancer is a diagnosis, not a life sentence.

Patricia Russell

Diagnosed in 2003 & again in 2016 | Inspirational singer, speaker, author & songwriter | #Morethanasurvivor | Braver & more determined than ever

Lindsey Finkelstein

Diagnosed at 22 | Invasive ductal carcinoma | Stage 1- Grade 3 | 1 double mastectomy | 1 follow-up reconstruction surgery | 16 rounds of chemotherapy | 592 days in remission & counting

Joy Rodgers

Diagnosed at 35 | Triple negative breast cancer | School nurse & mom of 2 | Started Joyful Packages to provide gifts to cancer patients & survivors

Kim Angell

Diagnosed at 34 | 8 rounds of chemo | 28 rounds of radiation | 5 surgeries | Breast cancer badass, blogger & advocate | Wears her scars proudly


Sign up below, and we'll send you a welcome kit that includes everything you need to become your workplace ambassador.

Rally your coworkers and fundraise as a team, compete with others online!

Participate in National Denim Day on May 14th, 2019 to show your support.

Help thousands of women and become an ambassador today.

Become part of our growing community

years running
people involved
capital raised