National Denim Day 2026
Celebrating 30 Years Of Impact


Join this year's National Denim Day - brought to life through the Pink Table Movement - and help power the fight against breast cancer.

The PINK TABLE Movement

Bringing businesses and communities across Canada together to transform shared spaces into visible acts of support.

From coast to coast, tables are turning pink in support of breast cancer patients.

SAJO CONSTRUCTION PARTICIPATES IN THE CURE FOUNDATION'S PINK TABLE MOVEMENT IN SUPPORT OF PATIENTS.
PERTROS PARTICIPATES IN THE CURE FOUNDATION'S PINK TABLE MOVEMENT IN SUPPORT OF PATIENTS.
LE FOU FOU AT ROYAL MOUNT PARTICIPATES IN THE CURE FOUNDATION'S PINK TABLE MOVEMENT IN SUPPORT OF PATIENTS.
FRESSERS PARTICIPATES IN THE CURE FOUNDATION'S PINK TABLE MOVEMENT IN SUPPORT OF PATIENTS.
AL DENTE MONKLAND PARTICIPATES IN THE CURE FOUNDATION'S PINK TABLE MOVEMENT IN SUPPORT OF PATIENTS.

 English Montreal School Board: 28 Years of National Denim Day Participation

Since 1996, National Denim Day has united hundreds of thousands of Canadians in denim and pink in support of the fight against breast cancer.


Join this year’s Pink Table Movement and help power the fight.

Every 17 minutes, a life changes.

In Canada, a woman is diagnosed with breast cancer every 17 minutes.

For 30 years, the CURE Foundation has supported patients through :

  • Innovative breast cancer research
  • Early detection and treatment through life-saving breast cancer medical equipment
  • Critical breast cancer support for patients and their families.

Breast cancer costs the average patient nearly $33,000 in their lifetime.

Learn more about the program

A breast cancer diagnosis brings a wide range of emotions including shock, fear, and depression. The reality is the financial burden can be just as devastating as the breast cancer diagnosis. We're here to help.