Our Mission

In 1996, a breast cancer diagnosis changed Diane Proulx Guerrera’s life—and sparked a mission.

Grateful for the care that saved her, she founded the CURE Foundation to ensure that no one faces breast cancer without support.

From One Diagnosis to a National Movement

For 30 years, CURE has turned compassion into action—advancing innovative research, strengthening early detection and treatment through the purchase of vital medical equipment, and providing critical support to patients and their families across Canada.

Why One Petal Stands Apart

Because 1 in 8 women will be diagnosed with breast cancer in their lifetime, our mission is to ensure support is there at every stage of the journey—so no woman has to face breast cancer with fear or alone.

OUR MISSION

With your help, we can continue to make a real difference in the lives of those affected by this disease.

+30K

Women were diagnosed with breast cancer in 2024

approximate numbers

5,500

Women have died from breast cancer in 2024

15

15 Canadian women died daily from breast cancer in 2024

290

290 Canadian men were diagnosed with breast cancer in 2024



BREAST CANCER IN
CANADA

1 in 8 women will be diagnosed with breast cancer in her lifetime.

To illustrate this shocking statistic our new flower logo has eight pink petals, with one in a darker tone.


Our logo exemplifies CURE's vision - to eradicate breast cancer. Our focus is to one day lighten that single dark petal, so that no woman has to fear a breast cancer diagnosis in her lifetime.


The flower, symbolizing femininity and the giving of life, also serves to honour all those we have lost to this devastating disease.


The Double Burden of Breast Cancer

Breast cancer brings physical challenges— and often financial ones too. Many women face a double burden: managing treatment while navigating financial strain. 

 Together, these efforts form a nationwide support system for Canadians affected by breast cancer. 

 Funding cutting-edge research and  breakthrough projects that advance care. 

Our Researchers

Investing in programs that improve early diagnosis and long-term outcomes.   

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OUR VISION |

SOWING HOPE

CURE gives hope by spearheading a nationwide support system for breast cancer patients and their families.


This is how we do it:


CURE’s Financial Assistance Program provides financial aid to women in active treatment


Invest in programs for prevention and early detection


Fund cutting-edge treatment, innovative research, and breakthrough projects to improve outcomes


Support a range of services for patients and their families


Grants are awarded to organizations across Canada that are doing critical work in these areas



YOUR DOLLARS AT WORK

Our Vision | Sowing Hope

CURE gives hope by spearheading a nationwide support system for breast cancer patients and their families.


This is how we do it:



  • Invest in programs for prevention and early detection


  • Fund cutting-edge treatment, innovative research, and breakthrough projects to improve outcomes


  • Support a range of services for patients and their families


Grants are awarded to organizations across Canada that are doing critical work in these areas


OUR HISTORY

In 1996, breast cancer caught Diane Proulx Guerrera completely by surprise. There was no pain, no symptoms and no illness. Following a biopsy, lumpectomy, chemotherapy and radiation, Diane was declared cancer free. Both Diane and her husband wanted to ensure that there would be funds available to continue the research and treatments that had saved her life. In this spirit, they founded the CURE Foundation for breast cancer in October of 1996.

In order to raise the necessary financial support to improve the outcome for those affected by breast cancer, the CURE Foundation initiated National Denim Day in 1997, an annual event accessible to Canadians from all walks of life. Businesses and organizations were encouraged to participate by allowing employees to wear denim and/or a ‘pink flower’ ribbon to work, in exchange for a suggested donation of $5.00 to the CURE Foundation.

Since its inception, CURE has helped raise over 29 million dollars for breast cancer research, education and equipment. Hundreds of thousands of Canadians have worn their jeans to their workplace, to help CURE find a way to eradicate this devastating disease.



LEARN HOW YOU CAN POWER THE FIGHT

Give generously

CURE is committed to supporting the lives of Canadian patients and their families, and transforming the future of breast cancer for one and all.

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Fundraise

Join our community of supporters! Fundraising is easy and simple.

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Share your story

Any cancer diagnosis can affect the emotional health of patients & their families.

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